After 24 years of ministry, Whole Heart Ministries is still active and growing because of three realities: (1) a clear mission and plan for helping Christian parents; (2) a great team of staff, volunteers, and helpers; and (3) partners who share our hearts and share their resources. As we look back on 2017, all of those realities came together to create another fruitful year of ministry for Whole Heart.

If you’ve read our year-end Vision Letter for 2018, you already know that Whole Heart Ministries has made a major pivot—we've changed "for good" and now we're navigating into a new season of ministry. Rather than spending six months every year on conference planning and management, now we're moving into a season of writing, online ministry, and international ministry.

Even with the uncertainty that comes with ending an era of conferences and heading into an unknown new future, we can still look back at 2017 and see God's faithfulness, and that's why we'll step out in faith again. God has always met our needs in the past, and we're confident He will in the future. So, in this Annual Report we want to briefly remember what God did in the year that was 2017.

Clay & Sally Clarkson

Founders and directors, Whole Heart Ministries 

2017 was our year of pivot to prepare us for 2018—change for good!

For all the more visible ministry milestones we spotlight below, there were hundreds of hours of invisible ministry that made them possible—the tedious but necessary tasks of administration, planning, data management, correspondence, paperwork, research, online design and programming, working with freelancers, contracting for services, and much more. Honestly, each very visible peak of ministry that you see sits atop a mountain of ministry that you don’t see. Here are some of the milestone peaks for 2017.

REnew my heart conference 2017

We took a final lap of conferences with a new event called Renew My Heart. We were in five states this year—Colorado, California, Texas, North Carolina, and Oregon—more than we've ever done in a single conference season. After the final year of Mom Heart Conferences in 2016, the new 2017 event was a fitting way to end our ongoing, annual conference ministry. The format for Renew My Heart was looser and much more interactional at the tables, and gave us an opportunity to work with our Mom Heart leaders one last time up close and personal. Although we may still offer an occasional conference in the years ahead, we are excited about the opportunities God is already creating to replace what we did for 21 years every winter and spring. In the midst of those five conferences, Sally also made a trip to the UK for the first-ever Mum Heart UK Conference in London. The event sold out with women coming from all over the UK and even the European continent. It was the "first fruits" of a larger ministry now being envisioned.

different, and The Lifegiving table

This was a two-book year for Sally with Tyndale. January saw the release of Different: The Story of an Outside the Box Kid and the Mom Who Loved Him. It is the deeply personal story of what it was like for Nathan to grow up in our family with ADD and OCD, and what it was like for Sally to be his mother. They even had the privilege of being on The Today Show with Hoda and Kathie Lee. Then in October, Sally's newest book released, The Lifegiving Table: Nurturing Faith Through Feasting. This is a book Sally has long wanted to write about the power of food and the table for faith and love in the family. It is the story of her traditions and recipes from 35 years of being a wife and mother. Of course, each of those books also had a companion group discussion and study guide that released as well—A Different Kind of Hero (written by Joel), and The Lifegiving Table Experience (written by Joel, Joy, and Sally). And, although it won't release until May 1, 2018, Clay spend the summer writing The Lifegiving Parent: Giving Your Child a Life Worth Living for Christ and The Lifegiving Parent Experience. We also released a revised and expanded version of an older Whole Heart book now titled 10 Gifts of Heart: What Your Child Needs to Take to Heart before Leaving Home. It has been a year of books in the Clarkson family.

Mom Heart Ministry and Mum heart ministry

Mom Heart Ministry continues to grow and mature, not just as a key ministry initiative of Whole Heart, but as a Spirit-led worldwide movement of small groups for Christian mothers. The MomHeart.com website is managed under the steady hand of Jennie Nelson to train and equip moms for ministry to other moms. The Mom Heart Groups Facebook Group page has about 2,600 moms on it who are involved in Mom Heart groups. Finally, Sally opened her Colorado home in June to about 30 national leaders for a Mom Heart Leader Intensive. It was three days of intense planning and envisioning that has already borne some fruit just coming to maturity. After the successful first Mum Heart UK conference in April, Sally continues to work with a new leadership team in the UK to help Mum Heart UK get started, and to plan a leadership intensive and up to three more conferences there in spring 2018. At the same time, Mum Heart Australia continues to grow with new events and groups. Mom Heart, and Mum Heart, are beating strongly.

At Home with Sally & Friends Podcast

One of Sally’s strongest gifts is speaking, and she loves to speak extemporaneously. When she discovered podcasting, it was a perfect fit for her. Her At Home with Sally and friends podcast continues to touch lives and find new friends. In its first two years, her podcasts have been downloaded over 1.6 million times, and her podcast ministry just keeps growing. She launched her podcast to give her an opportunity to reach more connected moms in the increasingly mobile world of the internet and social media. In her weekly podcast, listeners get to “listen in” on her thoughts and insights about motherhood, home life, living by faith, and the Christian life, as well as unscripted, natural and lively conversations with her guests. The podcast is available on her blog at SallyClarkson.com, and on iTunes.

Ministry Websites and Josh west

  WholeHeart.org website

WholeHeart.org website

We have been in the process of a systematic makeover of our online presence. Our goal is simply to be more effective in serving parents over the internet. Part of that process has been moving many of our websites to the new-gen Squarespace hosted platform, known for its contemporary design and responsive website themes for easier viewing on mobile devices. SallyClarkson.com was first, then WholeHeart.org. This year we did a total design makeover on Squarespace for our books and reading website Storyformed.com. Sarah Clarkson brought the first website into existence in 2014, and now our friends Holly Packiam and Jaime Showmaker are shepherding the new site. Next on the list are MomHeart.comMyFamilyFaith.com, and a revamped LifewithSally.com. And none of this would be happening without Josh West, our first full-time employee in our 23 years of ministry. As our Admin-Tech Assistant (see Staff below), Josh is a God-provided tech Ninja who finds ways to make all our intuitive and random digital visions come to life on the internet.

Life with sally online course & community

Sally's conference speaking for 25 years was an untapped treasure. But then, at the Mom Heart Leader Intensive in June, Gretchen Roberts and Jennie Nelson got together and presented a plan for curating all that treasure into online monthly courses for a subscription membership website originally called Cultivating Life with Sally. It was an idea we had talked about for months, but they planned it and would become the course curators for five topic categories—motherhood, home, discipleship, education, and leadership. Josh West, our admin-tech assistant, is the tech brains behind the site that keeps it running. The site launched in September and has grown steadily since then, and we've added more content creators and features, such as life streaming events. Soon, the site will become simply Life with Sally, and we'll expand the community features as well. Life with Sally will be a major component in the future of Whole Heart Ministries.

we thank god for our staff and faithful ministry leaders

Whole Heart Ministries would not exist without the faithful staff, leaders, and volunteers who come alongside to help us reach, in the words of C.S. Lewis, “further up, and further in” for God. It is easy to say that Whole Heart is the ministry of Clay and Sally Clarkson, but that just doesn’t tell the whole story. Whole Heart is a partnership of people who all share a heart for helping parents and expanding the kingdom of God. Here are some of the people who keep Whole Heart beating:


The Clarkson Family

Whole Heart Ministries is a family ministry—our message is about the family, and our family is about the message. The Clarkson children have all followed God into their own life journeys, and yet we all remain connected by the ministries of Whole Heart.

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clay & sally, sarah, joy, nathan, and joel


Whole Heart Board

As a family-run family ministry, and as a nonprofit corporation and 501(c)(3) federally tax-exempt religious organization, Whole Heart Ministries' legal and financial responsibilities are overseen by a formal, closely-held Board of Directors.


Clay & Sally Clarkson






Whole Heart Advisory Team

The Whole Heart Advisory Team is an informal board of advisors comprised of selected couples who have been faithful to help Whole Heart in ministry. They are active in events and ministry team leadership, and offer counsel for ministry planning and implementation.

Ron & Sandra Maddox

Mark & Madlin MangruM

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Danny & Shelley Rose

Jon & CheriE Werner


Whole Heart Office Staff

Clay and Sally are the executive staff members of Whole Heart, and Josh West is our full-time Admin-Tech Assistant. Josh is an invaluable addition to our ministry in the areas of administration, website design and management, technology, online strategies, and more.

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Clay Clarkson

Executive Director

Sally Clarkson

Women's Ministry Director


Josh West

Admin-Tech Assistant


Whole Heart Virtual Staff

We also have a team of virtual assistants who help with the ongoing tasks of keeping content flowing into our ministry blogs, websites, and social media. Each virtual staff member is skilled in a specific area and works closely with office staff.

Misty Krawaski

SallyClarkson.com Assistant

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Kristen Kill

Podcast Assistant

Nathan Clarkson

Social Media Assistant


Mom Heart Ministry Team

The Mom Heart Ministry Team is an informal team of women experienced in a variety of areas of ministry to women and mothers. Those on the team have been involved with Mom Heart Ministry or conferences, and provide assistance for all things Mom (and Mum) Heart.


We're trusting God to keep entrusting us with ministry

Whole Heart is a faith ministry. That simply means we trust God to provide for our financial needs to enable us to do the ministry He has put into our hearts. God provides financially through ministry revenues such as events and book sales, and through donor contributions. Both are matters of faith. Though our belief in His ability to provide does not change, the means of His provision can, and does.

For twenty years, our hotel events ministry and book table sales funded up to 80% of our annual ministry financial needs. In 2018, that source of revenue disappears. The new LifewithSally.com subscription site will provide some replacement income, but not all of it. The reality is that we will need to trust God both for new revenue, and for new donor income. That's how a faith ministry works.

As we move forward on the path ahead of us, we are asking God to bring Partners to Whole Heart who will share our hearts for ministry to parents by sharing their resources. To put that in numbers rather than words, we are trusting God for $5,000 in additional monthly donations, and $50,000 in one-time gifts. Those are not small amounts, but we believe God is able to provide for our needs.

If you would like to become a Whole Heart Partner, please contact us and let us know about your interest. We want to know our Partners personally. If you are able to help Whole Heart finish a pivotal 2017 on strong financial footing headed into our 2018 "changed for good" year, your donation now would be greatly appreciated. Thank you! And we thank God for each of our Partners.